How We Get Serious

I’m not exactly sure when my craft beer awakening happened, but I do remember where and how it happened.

I was working out near Boston when a friend invited me to the Horse Shoe Pub in nearby Hudson. The place was great, awesome food and taps lining the back of the bar with just about any beer you could think of. They even had a beer safari where you’d get stuff along the way. I was three hours away and still managed to get halfway through my card.

One day in 1998, I was at an auction in Central Bridge, NY, and found a Brewers Choice fermenter in with the box lots. For a buck, how could I go wrong! That launched me on my way to brewing great beers.

A few years ago, the company I work for had its first round of layoffs, and that got me thinking, “What would I do if that was me?” The answer was clear: BEER! From that time forward, I started to take my brewing more seriously and began numbering my batches SB #1, standing for Serious Brewing batch 1.

As a home brewer, I had started out with the name Double Dollar Brewing Co., but seriously, that wasn’t a marketable name, and so, Serious Brewing was born. We started calling Howes Cave our home in the spring of 2016, renovating the old KPI Screen Printing facility and creating a world-class brewing facility that we cannot wait to show you.